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Facial aesthetics – a boom market for the times?

Written by: Adrian O'Dowd
Published on: 26 Aug 2022

We asked Dr Jenny Albiston, a practising Dentist and Fellow of the College of General Dentistry who sits on the College’s programme board for its certificate in Non-Surgical Facial Aesthetics, and Dr Georgiana Barton, a general dental practitioner for {my}dentist who has a special interest in facial aesthetics, how the facial aesthetics market is evolving and how the profession should react to it.



Key insights:

  • Even though facial aesthetics within dentistry is a service that has been offered for around 20 years, it appears to be a growing market, due in part to the Covid-19 pandemic’s consequence of people working more from home using video calls and increasingly noticing their appearance
  • The most common forms are botulinum toxin (botox) and dermal filler injections
  • These treatments are offered by dentists, doctors, dental therapists and hygienists, nurses, pharmacists, and beauty therapists
  • Dentists are well placed to be providing these treatments because they are highly-trained professionals with expertise and good communication skills
  • Facial aesthetics should be properly regulated and provided by qualified and appropriately trained health professionals – something which the government is being encouraged to do by introducing regulations
  • Growing numbers of training providers are offering facial aesthetic learning as a skill
  • Dental professionals should manage patients’ expectations before agreeing to carry out facial aesthetic treatments
  • Facial aesthetics can complement what dentistry is doing for patients and be used as an adjunct to dental treatments
  • Men in particular are becoming increasingly interested in having facial aesthetic treatments, with inquiries from them doubling over the past decade.