Facial aesthetics – a boom market for the times?
Published on:
26 Aug 2022
Category:
We asked Dr Jenny Albiston, a practising Dentist and Fellow of the College of General Dentistry who sits on the College’s programme board for its certificate in Non-Surgical Facial Aesthetics, and Dr Georgiana Barton, a general dental practitioner for {my}dentist who has a special interest in facial aesthetics, how the facial aesthetics market is evolving and how the profession should react to it.
Key insights:
- Even though facial aesthetics within dentistry is a service that has been offered for around 20 years, it appears to be a growing market, due in part to the Covid-19 pandemic’s consequence of people working more from home using video calls and increasingly noticing their appearance
- The most common forms are botulinum toxin (botox) and dermal filler injections
- These treatments are offered by dentists, doctors, dental therapists and hygienists, nurses, pharmacists, and beauty therapists
- Dentists are well placed to be providing these treatments because they are highly-trained professionals with expertise and good communication skills
- Facial aesthetics should be properly regulated and provided by qualified and appropriately trained health professionals – something which the government is being encouraged to do by introducing regulations
- Growing numbers of training providers are offering facial aesthetic learning as a skill
- Dental professionals should manage patients’ expectations before agreeing to carry out facial aesthetic treatments
- Facial aesthetics can complement what dentistry is doing for patients and be used as an adjunct to dental treatments
- Men in particular are becoming increasingly interested in having facial aesthetic treatments, with inquiries from them doubling over the past decade.